I didn't build it, mind you, because UGM now has an in-house digital media dude (Yaaay, James!). He took my design and totally made it happen. We're working out the kinks and have some great new plans for the UGM's online future.
The crazy thing is that I really enjoyed myself in the process. I've always been drawn to print media more than web and really didn't have much interest in learning the world of web design. I apparently don't know myself that well. CSS and HTML still sound overwhelming for my already-tired brain, but what I really enjoyed was building the concept and imagining what it would look like.
Of course I enjoyed myself. My passion for excellent visual communication is only growing, and web design is just another opportunity to do just that. What's even better though, is having a team of creative thinkers to give you feedback and ideas to improve the idea and help it succeed. We have such a great team here at UGM. It's always such a relief and excitement to see a project this big come to fruition and then watch what becomes of it.
Take a look around the site and let me know what you think!
Some hours burst with inspiration to the point I feel quite immobilized.
And again it started with coffee…
Followed by a string of really great blog posts from strangers who appreciate art and beauty. My Avett Brothers Pandora station helped too.
What do you feel when you are overwhelmingly inspired? I feel like sharing. It's most unsatisfying to see something beautiful when you're the only one who sees it. It's such a natural tendency in us to want to share experiences and emotion. So, I call someone, or blog about it, or just write it down so that there's at least a possibility I can share it later.
When this kind of inspiration comes over me I panic a bit because I know how fleeting it is. It's a gift and I want to be a good steward, ya know?
My first urge is to be productive and squeeze every bit of juice I have into something that will somehow be profitable. I have an addiction to being productive and often feel a moment should never be wasted. But as I get older I'm working on just enjoying or letting it be. To sit still and savor. I realize that moments are intrinsically valuable and don't need to be productive in order for it to be worth something. I see a great need in myself to let go of productivity. I'm sure it's useful and makes me a great employee and teammate. But not always a good mom or wife or friend. Just be.
* * * * * a few hours later * * * * *
The fleeting moment did pass. Inspiration of one kind left and another arrived. A very different kind. I went downtown with the UGM writer and my office roomie, Barb, to take photos of this homeless couple she interviewed over the weekend. Sammy and Amber are young and have lost all rights to their children. Their childhood pasts aren't pretty at all. They use meth to numb their pain. It was so good to be down there talking to people. But it was hard. Their story is tragic; their plight not very hopeful. I did get some photos, although it was awkward and they were nervous and I rushed the process. So not very many turned out. I hope I have at least one I can use for our next newsletter. Barb and I left feeling a lot of despair for them and for homelessness in our community as a whole. It's a lot to carry. It's a huge story that needs told on a regular basis. But we don't have a perfect solution. UGM can be a solution for some people, but many who are on the streets won't or can't be helped. But maybe we can help others see the homeless as people like you and me. Barb shared a link with me about a photo project on homelessness in San Diego and I was inspired by what the photographer said:
"I think that making that connection is the first step. Then hopefully more people will put pressure on our city leaders, more people will volunteer, more people will donate to some of the great service providers in the city."
"…it was clear that we have to listen to individual stories if we're to understand homelessness in our community."
So, I'm re-inspired to be a part of a movement in Spokane that is helping the homeless. Pain can be inspiring, and I experienced that today. I'm inspired to help Barb tell their story and I hope I can do it justice. I'm praying a lot because I'm scared out of my mind that I won't do it right and I don't feel worthy to communicate such an important message that is so close to God's heart. I know a little how Moses felt when God said:
"And now the cry of the Israelites has reached me, and I have seen the
way the Egyptians are oppressing them.
So now, go. I am sending you to Pharaoh to bring my people the
Israelites out of Egypt.
But Moses said to God, 'Who am I, that I should go to Pharaoh and bring
the Israelites out of Egypt?'"
And this is how God responded: "I will be with you."
I wrote a poem (kind of) to express my experience in some way. I used some of what Sammy said today and some of my own thoughts when I put myself in his worn-out shoes.
LOOK.
Look at me.
I'm under a bridge, but I'm not hiding.
I don't trust nobody, but I'll face ya.
I'll look ya in the eye.
At least for a few seconds.
"Don't wear your house shoes in the yard."
Ya never know when you'll have to run.
Every day is a bad day and I'm scared to go to sleep.
I don't wanna take your money.
But I need a place to stay. A place to clean up every day and shave so I can go to work.
Our UGM newsletter won First Place for printed newsletter and Best in Show for this year’s annual Media Awards for the Association of Gospel Rescue Missions. We beat some of the largest rescue missions in the country who often hire outside firms for their publications and can afford full color. I just hope our newsletter can offer as much competition next year after redesigning its look to match our new brand!
Here is what the AGRM website had to say about the contest:
"AGRM Media Innovation Competition was launched to recognize rescue missions who were making valuable progress in innovating print and online offerings. Call for entries attracted hundreds of submissions from rescue missions across the country in every budget size. AGRM awarded three Best in Show winners, as well as Award of Excellence, Award of Merit and Honorable Mention prizes for each category at the 2010 AGRM Conference in St. Charles, Illinois May 9-12. Congratulations to this years Media Innovation Competition award winners!"
The winner (a 6 page, 2-color newsletter with a response card and envelope to match):
Our new look for Mission News:
If you want to see an online archive of our newsletters and read what is current go here.
In other great news, our website got third place and we got second place for our Sucess Story.
(I have a tendency to type up something then post it later. This was written 4.30.10.)
Doubt is sometimes a fierce enemy. It arrives so casually disguised that it blends with your family, your work and all common ways of life. It can even become so familiar you start to believe it's your good friend who keeps you reasonable and far from danger. Well, I kicked Doubt out of my house this morning. It started telling me that I was not doing as well as I could, and that my talents were failing me and I wasn't trying hard enough. It's one thing for doubt to keep me from trying something risky...but to try to tell me who I am, and what I'm capable of and what my purpose is??? I can be just as fierce, Doubt. I know you'll probably come back, but I know better now what you look like.
* * * * *
There are a couple of high school seniors who want to raise money for the Mission with a ping pong tournament. They didn't know that UGM had a designer on staff that could help promote their event. One of the boys had drawn up a poster by hand and was going to make copies to hang, but was glad to turn the project over to me. But I told him I liked his poster. There were a couple of things I could help with to make the poster communicate the message more clearly, but I was inspired by his original and playful illustration. Somewhere along the line of adding fresh typography to the poster, I felt thankful for my job and the unique opportunities I get to help others. My projects are so diverse. One might be a direct ask on a billboard to help the homeless and poor of Spokane, and the next is making wallet-size meal punch cards for the guys who come to the Mission hungry. They might not look very exciting next to some of the edgy and new design work out there. And that's usually when I start to doubt. When I read blogs and look through creative magazines I feel rather unoriginal and stale. But the people I design for are so grateful, encouraged and surprised by my work. They feel honored, of all things! They say, "How did we get so lucky to have someone like you work for us?" And I blush because how on Earth do they really think that? They obviously don't look at design magazines and blogs. But I'm their designer. And I love them. And I will bust my butt to do an excellent job on their projects. Their affection for me and my work makes me so thankful for what I do. And if this is where God wants me, he can do wonders with me.
Here is the Ping Pong poster and the banner before I added a couple last pieces of information. Jake and Keinyn raised $150. That will provide 85-90 meals at the mission. I love young hearts for the poor.
Sometimes I write blogs but never post them because I'm not sure I want the world to know exactly what I'm going through. It helps to write out feelings and thoughts and then put them away until later when you can look back on the circumstance and be thankful it passed and life has moved on. Well, I just received a phone call that reminded me of an old blog I never posted. I'll share the entry first and then the good news I just received.
May 12, 2009
I suppose there’s somewhat of a frustration gurgling inside me.I’m brainstorming constantly. I keep waking up in the night with crappy logo ideas and then mentally kicking myself before falling asleep again. I just bought and read through Jeff Fisher’s book Identity Crisis and I learned a lot. But I found a few of the redesigned identities featured to be boring and unoriginal. So, shouldn’t I be able to come up with something not boring and unoriginal if I’m able to identify the ones that are?? But I can’t! All my pages of sketches and hours of creative brainstorming have left me feeling like I’m not very creative and I’m cheesy and boring. So maybe I should just create something that’s expected. Why does it have to be way amazing and completely new and exciting anyway?? Maybe I set a standard for myself that’s too high. A standard I am incapable of meeting.
And the fact that my boss wants to see my progress and be in on what’s going on in my head makes me nervous and frustrated as ever. Because if I were to show him my sketchbook right now or even try to explain my ideas I don’t think I could explain them at all. In fact…I don’t think I even have any ideas! My thoughts are not organized enough to even begin to lay them out for someone. So the whole organization has put their trust in me to create a visual identity. And if you think of how huge of a responsibility that is…particularly for a place that is doing such an amazing work in their community, then maybe you can imagine how heavy my shoulders feel right now.
Ok…simultaneously I am completely aware that God is in this and He is ultimately the One we are putting trust in for our identity. He is the one who gives me creativity, so it is not myself and my own mind I should be leaning on. So, I know this…and I know he has called me to this place and has His hand on me. But how do I keep working and sketching and moving forward with the creative crap I keep producing???I can design a flyer, a poster, a brochure, a newsletter. But a logo is sooo completely different and encompasses a lot more than just one area or focus of the organization. How can you put everything about UGM into one small mark? I’ve done so much research and so much reading, interviewing, thinking, thinking, thinking. And I’m just waiting for that amazing revelation?Is that ridiculous or what?Persevere.
Back to present time
Well, I did persevere...and I came up with a brand new logo and identity for Union Gospel Mission Spokane. I had that "revelation" in church actually...right after I asked the church to pray for this process I was going through. I doodled on the bulletin because it was impossible to turn off my brainstorming process at that point. It was too easy. But brilliant. And the more I stared at it the more it made sense. The more it told the bigger story of UGM. Well, I've come a long way in a few short months and it has been frustrating to get this logo out there and we're trying to apply this new look to every little detail on the small donation-based income of UGM.
Well, the good news that I received happend to be that a generous investor is donating a large sum specifically toward UGM's rebranding process. Praise God, He is so faithful. We don't have to settle now for the cheapest quality of everything. We're going to put our new look out there and show our best face. Spokane will not be able to ignore the work we do for the poor and homeless.
Lord, make this logo shine. Thank You for always doing great things here and letting me be a part of it all.