May 12, 2009
I suppose there’s somewhat of a frustration gurgling inside me. I’m brainstorming constantly. I keep waking up in the night with crappy logo ideas and then mentally kicking myself before falling asleep again. I just bought and read through Jeff Fisher’s book Identity Crisis and I learned a lot. But I found a few of the redesigned identities featured to be boring and unoriginal. So, shouldn’t I be able to come up with something not boring and unoriginal if I’m able to identify the ones that are?? But I can’t! All my pages of sketches and hours of creative brainstorming have left me feeling like I’m not very creative and I’m cheesy and boring. So maybe I should just create something that’s expected. Why does it have to be way amazing and completely new and exciting anyway?? Maybe I set a standard for myself that’s too high. A standard I am incapable of meeting.
And the fact that my boss wants to see my progress and be in on what’s going on in my head makes me nervous and frustrated as ever. Because if I were to show him my sketchbook right now or even try to explain my ideas I don’t think I could explain them at all. In fact…I don’t think I even have any ideas! My thoughts are not organized enough to even begin to lay them out for someone. So the whole organization has put their trust in me to create a visual identity. And if you think of how huge of a responsibility that is…particularly for a place that is doing such an amazing work in their community, then maybe you can imagine how heavy my shoulders feel right now.
Ok…simultaneously I am completely aware that God is in this and He is ultimately the One we are putting trust in for our identity. He is the one who gives me creativity, so it is not myself and my own mind I should be leaning on. So, I know this…and I know he has called me to this place and has His hand on me. But how do I keep working and sketching and moving forward with the creative crap I keep producing??? I can design a flyer, a poster, a brochure, a newsletter. But a logo is sooo completely different and encompasses a lot more than just one area or focus of the organization. How can you put everything about UGM into one small mark? I’ve done so much research and so much reading, interviewing, thinking, thinking, thinking. And I’m just waiting for that amazing revelation? Is that ridiculous or what? Persevere.
Back to present time
Well, I did persevere...and I came up with a brand new logo and identity for Union Gospel Mission Spokane. I had that "revelation" in church actually...right after I asked the church to pray for this process I was going through. I doodled on the bulletin because it was impossible to turn off my brainstorming process at that point. It was too easy. But brilliant. And the more I stared at it the more it made sense. The more it told the bigger story of UGM. Well, I've come a long way in a few short months and it has been frustrating to get this logo out there and we're trying to apply this new look to every little detail on the small donation-based income of UGM.
Well, the good news that I received happend to be that a generous investor is donating a large sum specifically toward UGM's rebranding process. Praise God, He is so faithful. We don't have to settle now for the cheapest quality of everything. We're going to put our new look out there and show our best face. Spokane will not be able to ignore the work we do for the poor and homeless.
Lord, make this logo shine. Thank You for always doing great things here and letting me be a part of it all.